Luxury Lifestyle Resort

Black Sea Coast, Russia

Consulting services for the development of a luxury leisure resort hotel with exclusive full-serviced apartments & villas, located at the Black Sea, Russia

The luxury resort hotel is located above the shores of the Black Sea and planned on approx. 27,000 m², featuring 256 hotel rooms, 16 full-serviced apartments and 10 villas with individual panorama pools overlooking the coastal line.

The resorts concept includes multiple culinary outlets, including a signature restaurant, several bars & night club. A state of the art soft medical wellness-, beauty- & fitness centre as well as land- & water based sports & adventure activities are planned. The resort offers as well exclusive natural chill-out areas.

Orange Lion created a market, location & competition analysis. Based on these results, the expected target groups & guest segments have been evaluated to formulate the resorts space allocation plan with a functionality program. The resort focuses on the domestic market demand as well as on international travellers.

Orange Lion planned the required "back of house" infrastructure like kitchens, housekeeping, receiving area, storage requirements, administrational offices etc. Furthermore, a detailed financial analysis has been calculated in three different scenarios like base-, best- and worst case.